It all began with Michelle Obama’s Reach Higher initiative that aims “to inspire every student in American to take charge of their future by completing their education past high school.” Earlier this week, the First Lady announced the “Better Make Room” Initiative, a new public awareness campaign that targets young people ages 14-19 and aims “to celebrate education, change the national conversation, and reach students directly where they are and give them a space to create content while also navigating the college-going process.”
The First Lady’s Reach Higher initiative brings together over 20 social media, business, and nonprofit partners to help launch Better Make Room, a campaign squarely directed at Generation Z (14-19 year olds)”
Marist graduate of the Class of 2013, Chris Melberger, was chosen to introduce the First Lady’s campaign launch. Chris began his college career at community college and then transferred to Marist with a major in Digital Media and Graphic Design. His company, Neat Dude, is a product of his senior thesis.
Check out Chris’ words of wisdom as he introduces the First Lady at the White House, announcing the “Better Make Room” initiative, in the video below. Great job, Chris!
For more information on the Better Make Room Initiative, visit bettermakeroom.org.